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Infiniti QX

Role: Product Designer

Client: Ronin X Design Studio for Nissan

Data Analysis | Persona | Journey Map | Features + Branding Integration with Digital & Spatial XP | Wireframes

Brief

To re-imagine an entirely new type of vehicle, Infiniti based the QX Inspiration on the principles of modern Japanese design and architecture. Elegant creases throughout the body are influenced by origami and signature color treatments were inspired by Japanese lacquerware and ceramic work.

Using the company’s Japanese design principles and the hospitality of the “omotenashi”, we created an experience that combined spatial mood lighting and AI assistance throughout its experience in both, manual and autonomous mode.

Discovery

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Design
Prototype