Nissan IMs

Role: Lead UX Designer

Client: Ronin X Design for Nissan

 Journey Map | Interaction Flow | Wireframes | UI Moodboard

The Brief:

The Nissan Global Design Team had the goal of delivering a unique experience for their 2019 high performance EV that was both elevated and enabled the driver to seamlessly switch between manual and autonomous mode.


  • Switching between knobs, buttons and touchscreen feels unnatural and not intuitive

  • It would be nice to be able to connect multiple devices’ playlists, for instance, all at once to the infotainment

  • Drivers would make irrational decisions to be able to make it through a red light or turn

  • Long distance driving can be tedious and most drivers and passengers would try to get distracted by using their mobile phones

  • Night time driving requires extra road attention for safety


  • Can we create a system where a playlist can be put together from different devices without having to be switching from one device to another.

  • Can a car learn the drivers performance and enhance its performance to avoid errors and bad driving in general

  • Can driver engage with their passengers by going on AD mode and engage in entertainment with a larger screen together

  • More and more users expect interfaces to be easily updated and personalized. Going back to static feels odd

  • Can we make night time driving less about road attention and more about enjoyment

design solutions:

  • Completing the IMs' sense of duality is the advanced graphic user interface. In manual driving mode, the interface is both flexible for upgrades and simple in design, including a minimal number of switches and controls.

  • The interface's design and logic, combined with full autonomous driving technology, allows the driver to fully experience the high level of performance provided by the IMs' all-wheel-drive electric powertrain.

  • The large, thin instrument panel with four compact screens follows a horizontal information architecture that enhances the interior space. The layout has been fine-tuned to follow the natural movements of the eye. Directly in front of the driver, unobstructed by the retractable steering wheel, is a "layered" instrument cluster, in which the primary layer provides only critical information to let the driver focus on operating the vehicle without unnecessary distractions. The second layer offers additional information when needed.

  • Another key feature, the "interior sensing platform," uses sensors and cameras to monitor the driver's condition. It interprets facial expressions and body posture to determine if the driver is unable to continue driving. Active in both manual and autonomous drive modes, the platform will bring the IMs to a safe, controlled stop if the driver is incapacitated.


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UI Moodboard