One Step Software

Through Comparative and Competitive Analysis on Features, Sentiment and Business models, our team discovered that similar apps with social features were downloaded most, but that those apps were also not being used after that. So, we wanted to hear from the recovering addicts what they found most helpful and what other methods they've tried that lead to relapse.

For the research, we went out in to the field and attended meetings with Agnostic AA and AA Al-Anon in multiple locations, and recruited qualifying participants from both sides, as recovering/recovered individuals and as supporting roles.

Research Findings
AA Meetings

"Whether you come to listen or to share, it all helps."
Female, 26 - AA

Our research found that 67% of recovering addicts relied on peer support and looked forward to meetings to stay on track and away from situations that triggered them to fall back into addiction and that having a structured lifestyle whether through 12-steps or a set daily activity helped them through recovery. Our challenge was to connect that support system and accountability into a digital platform.

After synthesizing our research findings through Affinity Mapping, a persona for the user role was identified and from it, a customer journey map and user flow were created to define our persona's task. This process helped our team uncover our users motivations, pain points and what opportunities to design for.

UI Iterations